Wednesday, August 6

Food: Roast @ E7 Click for more info

Apparently the spin off of a very popular and successful take away in East Ham, Roast does well in the now too common "Muslim bros do meat" category. A bit too well I suppose; as such there aren't many surprises here. We have the same BBQ chicken wings everyone else does, the same burgers and chips, and of course the same milkshakes. The quality of food was well above average, and my half pounder (comprising of two quarter pounder patties) was deceptively simple - it actually was one of the best burgers I had in the recent spate of attempts I've had over the past year or so. Even my friend's doner was pretty awesome.

However due to its typical menu and layout Roast did struggle to differentiate. I guess the nasheeds playing in the background was an original touch (if you're into that sort of thing) and it was great to have a quite corner in which to pray when we needed to. Location is pretty good too, with it providing convenience to the meat eaters of Wanstead, although there is a BBQ Express next door.

Pricing was very confusing, and that to the detriment of the place. Most mains were listed at under a fiver - a price that didn't include a side. This puts Roast firmly in the "amusingly expensive, who do they think they are" section - but it was the half pounder at a quite insulting £8 that really made this a place I probably won't return to. The total price for the evening was £15 each, which is at least a fiver more that what I would have otherwise wanted to pay. The pricing confused me as far as to prompt me to actually ask the owner what it was based on. He all but indicated that it was arbitrary - which isn't as crazy as it sounds in a world where people are paying up to a tenner for "gourmet" burgers.

It's a real shame, because with some tweaks this place could be a great hit. As it stands I fear it will just attract those with more money than sense.

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